It is just over 12 weeks until the Victorian State Government Elections!
Palliative Care Victoria (PCV) have been busy promoting the Palliative Care Call to Actions that were developed following meetings with our members, health professionals, volunteers, the community, partner organisations and palliative care service providers across Victoria. Here is a snapshot of what we have been up to:
Briefings with Politicians
- PCV held a series of briefings in July and August with 21 Politicians from LGAs that have projections for the highest increase in palliative care by 2032. These briefings provided an update on palliative care in Victoria, and our Palliative Care Call to Actions and the latest data insights showcasing two important new sets of data. Each politician was provided with a follow up email containing information to support their discussions with Treasury, their respective colleagues and constituents and The State of Palliative Care Report.
- PCV provided an update for each of the Community Palliative Care Services in these LGAs so that they can reach out to the Politician’s to have more in-depth discussions about their local palliative care needs.
Informed by Data
- We have developed data for each of Victoria’s 79 Local Government Areas showing their palliative care needs from 2024 to 2032. PCV distributed this important data and our Palliative Care Call to Actions to 79 Council Mayors to support awareness, planning and discussions about palliative care.
Tell Your Story Campaign
- The ‘Tell Your Story Campaign’ has being translated into 15 languages to ensure people from multicultural backgrounds have access to share their palliative care stories. See here to Tell Your Story in your language.
- The ‘Tell Your Story Campaign’ has being shared by in the Commissioner for LGBTIQA+ Communities Newsletter #6 with a link to the Tell Your Story Campaign with relevant imagery for LGBTIQA+ communities.
National Palliative Care Week (NPCW) May 2026
For the first time ever, Melbourne’s Town Hall and Flinders Street Station turned orange to support palliative care during NPCW. St Pauls Cathedral hosted a signboard and digital screens inside and outside the Cathedral opposite Flinders Street. Close to 120,000 people walked past these landmarks. PCV Members were asked to vote on some photos taken by the team.
Pictured: PCV Team in front of Flinders St Station, lit up orange for National Palliative Care Week.
The below foot traffic for PCVs 2026 NPCW activations in the city was captured on the City of Melbourne counters placed above each area between 6:00pm-10:00pm with a reach of over 117, 800 people.
- Melbourne Town Hall lights - 45,935 pedestrians
- Flinders Street Station lights - 29,497 pedestrians
- St Paul’s Cathedral signboard and two digital screens - 42,374 pedestrians
Victorian Palliative Care Alliance (VPCA)
- Meeting in February with A/Prof. Mark Boughey, Victoria's first Chief Palliative Care Advisor presenting. The Partners have continued to work together on collective palliative care messaging and responses to MPs questions.
- PCV are promoting VPCA Partner organisations special days in PCVs Newsflash throughout the year.
Palliative Care Call to Actions Media training
- VPCA and Palliative Care Consortiums media training was delivered for 21 attendees.
- Palliative Care Specialists, Palliative Care Community organisations and health professionals (Metro and Rural) undertook media training with 17 attendees.
- PVC Staff and Board media training completed.
- PCVs Community Engagement Network Key Messages training will be held on 15 September 2026.
- PCVs Leaders of Volunteers Key Messages training will be held on 17 September 2026.
Volunteer Victoria Awards – nominations
- PCV submitted nominations in the ‘Individual Impact Category’ for our two skilled volunteers from Westpac for the development of PCVs Palliative Care Interactive Data Map. Winners will be announced on 8 October 2026.
Communication and Engagement
PCV Election Campaign Call to Actions launch - 23 February 2026
- 4,300 PCV Members and Journalists with 5 News Outlets reposting
- 40.8% unique opens (Industry average 17-24%
- NPCW Press Release and Election Campaign Call to Actions - 12 May 2026
- Delivered to XXXX PCV Members. 393 Journalists with 15 News Outlets the reposting press release
- 35% unique opens with 15 News Outlets reposting the press release (Industry average 17-24%)
Contact us: VioletPlattCEO@pallcarevic.asn.au